TREND

SHINMAI CREATOR'S PROJECT

The 1st SHINMAI Creator 's Project was done.
It is said that five brands were elected
from among 52 pairs such as
SACHIO KAWASAKI, NIMA, SHIDA TATSUYA, aethere(e),
and donna sgro. aethere(e)　of the　ESMOD coming
from of Paris participates by man and woman's duo brand.

JAPAN FASHION WEEK IN TOKYO

Japan Fashion Week in TOKYO ended.
The number of the journalist and cameraman has
increased from foreign countries every year.
The journalist says the activity while doing
the lecturer at the fashion school by the woman
of the Latvia coming from in Shanghai at China.

FUR FUR

The collection of fur fur was done by atmosphere
like the farm where straw was spread.
The world extends the folklore, natural, romantic,
the use of the ruffle and the race by the peasant look etc.
and Farr Farr who creates it peculiar.
The not so adult world has extended the girl it.

THE COLLECTION OF SOMARTA

The collection of SOMARTA that made ADAMANTINE of
"firm appearance the shine of material and
person's intentions like the diamond."
a theme started the relief of the carved flower
from the body wear the image the armor.

POPULAR IN FOREIGN "MATOHU"

Collection of "matohu" was done by the theme of "kabuki-mono".
It is said that it is an avant-garde by
like different wind that exists
in not the kabuki actor but edo-epock group.
There was beauty to reduce uselessness simply.

KAMISHIMA CHINAMI

The collection of KAMISHIMA CHINAMI is filled
beauty that involves everything with pleasure of
an adult woman and sadly and overflows.
A different character changes the part of the body,
it appears, and coexisting "MOSAIC" is a theme.

JAPAN FASHION WEEK IN TOKYO

In JAPAN FASHION WEEK IN TOKYO, all are neither only the collections nor fashion shows. Installation done in presenting it to the spectator as the whole empty artistic also has gone.

JAPAN FASHION WEEK IN TOKYO 2009

"motonari ono" that decorated the opening of
Japan Fashion Week in TOKYO 2009 did
the collection by the theme "Childish".
The appearance that the model of the exaggerated
regent hair walks in the runway thinks sexy.

THE FRENCH DESIGNER

As for Japan, I seem to like French designer's
Ms. Maryam Mnaouar.
"Kawaii" was fired in rapid succession.
Seemingly, it is said that all
the denim jackets and jeans, etc.
that seem that remake it will be made in the remake style.
The site is firmly made and it crowds.
The brand name is "Maryam & Co".

2009AW EXHIBITION 'AMBIANCE'

It went to 2009autumn&winter combination
exhibition 'AMBIANCE'.
Being able to meet various people in
the exhibition in which international brands
such as France, Turkey, Russia, and Argentina
and brands of Japan unite is one of the enjoyments.

RUBBER CONVEYOR BELT

Rubber conveyor belt that became popular in
about the 80's is a quiet boom.
A simple attaching attaches and an unnecessary belt
for the size adjustment.
To emphasize the waist in the dress's etc.
having become popular, it needed it.

HAKAMA STYLE

College Women who walk in Omotesando with
Hakama Style seem to be happy.
I think the graduation ceremony style of
the college woman is glitter and gorgeous.
The relation between the kimono and
the hairstyle changes in the age, too.
Gorgeous uphair style is a subculture this year.

USED CLOTHES AND REFORM

It is said that used clothes and reform will
become popular among young people.
It was abnormal that it was natural,
and had the bag and the dress of the upscale brand name
by teens if it was said it was natural.
The fashion is various and is happy to dress
in the in one's own way while devising and showing the idea.

TRUNK BAG WITH CASTER

It entered the travel season, and it came to see
the trunk with the caster loved
by various aliases such as the carry bag,
the trolley bag, the caster bags,
and the korokoro-bag more and more.
Standard item of young people's
petit-travel and petite runaways now.

FOREVER 21

Multiple store "FOREVER 21" of the first fashion
from Los Angeles opens next to H&M of Harajuku on April 29.
The brand that offers goods of high sensitivity.
Brands enters the market in Japan at
a low price from various countries.
There are a fashion consumption country
and an real face of Japan.

ARTS & CRAFTS EXHIBITION

"Arts & Crafts Exhibition" has been held
at TOKYO METROPOLITAN ART MUSEUM.
The extension of design movement "Arts & crafts"
that had risen in Britain in the latter half of
the 19th century was succeeded with Britain and
the Vienna atelier in which it centered on William Morr.
A lot of works remained also in Japan
where folk-art had opened the flower.

SHIBUYA GIRL

It is a girl of the style of garter belt
in soft hat and stole.
The bag of Mickey's carry pink stands out.
Guetre that becomes popular recently that
reels the knee from the ankle is done.
Guetre was used to protect the leg originally.

OMOTESANDO HILLS

It is said that Omotesando Hills opens
and the third anniversary came.
A new shop in 13 stores like brand etc.
"Pal'las Palace" of our H. -creer - of
natural style that made galliano,
Milly, and a natural material a center
and indigo opened in February.

ABOUT JEWELRY

There was a woman who was quietly looking
at Ring in the show window.
Because assumption as the omission,
and anxious of Jewelry were recorded
in "Fashion dictinary" because the story of
the ring is recorded in Wikipedia in detail,
it introduces it.
Jewelry means the one that the material used
in accessories that display person's body
is limited to the jewel and precious metals.

AMERICAN BOURGEOISIE

"Ralph Lauren" that does American Bourgeoisie Style
and Preppie Fashion in produce is a person
who emphasizes the United States tradition most.
It is a person who keeps creating the lifestyle
of the American who assumes the ideal,
and proposing it and the brand.

DEPARTURE TO KITSON

The first shop in Japan of "kitson" that was
high sensitivity of United States Los Angeles
sending　select shop opened in Lumine 2
in Shinjuku on March 8.
It makes a long line only in a famous shop as
a trendsetter who made an unprecedented
celebrity boom from LA.

RELATION BETWEEN FASHION AND SWEETS

The poster of huge "Coach" beautiful shade
that uses the macaroon color has finished.
Recently, the shade, arrangement of colors
such as SWEETS and drinks,
and the combinations　begin to be deeply
related the dress and fashionably.
Food and clothing is a part of the lifestyle.

MARINE LOOK AND MARINE TRAD

It is said that marine border will become popular.
The thing that coils round the sea by the fashion
of marine look and marine trad is closed up.
Not only the yacht and the cabin cruiser
but also the palatial liners are popular.
A marine taste is wide from casual to
the elegant one. It is loved by
a lot of people that much.

FLORAL PRINT

The woman who put on the jacket of pumps and
slim leather dashingly walks to tiered skirt
of floral print with a light footstep of pumps.
The woman in a white court with the tote bag
walks at a quick pace sideward of that.
It is scenery of a very ordinary city.

A GREEN GARDEN IS A THEME

The dress of the print that makes the flower
of big a motif seems to be spring.
The brand and the shop that made the garden
a theme also will appear this spring.
"Green New Deal policy" that President Obama
in the United States promotes are and agree, too.

POP COLOR

The sun becomes a dazzling season,
and the mannequin of a yellow, red,
pink bright color increases the shine.
The number also of women who ride on eco-boom ,
bicycle has increased. Moreover,
a pop color like a bright color and a vivid color
is very beautiful. The mood cheerfully.

COMMUTING WEAR OF SPRING

The commuting wear of spring is anxious.
It proposes "It is valiant and tough and cool,
elegant, and surplus“woman"
that commuting in spring is stopped"
and magazine "Domani".
I think that "It is good-looking and it is womanly"
is fit of the Japan style though a tough woman and
a strong woman might be this year's trends.

GRADUATION EXHIBITION

It went to the graduation production exhibition of
the Bunka Fashion College fashion media major.
It doesn't seem to be a fashion of
"Yaminabe(Pan Mixed anything foods)".
Many students were visiting it.
They seem to be interested like new fashion media as a trial.

MARUI CURREN

"Shinjuku MARUI CURREN" that developed mainly
"fast fashion" to which the trend of in season
was quickly taken opened on February 27.
"Uniqlo" of the girls concepts shops that
creative director Mr. Kashiwa Sato and "TC&LOWRYS".

BOYS MERIKENSACK

Movie "Boys Merikensack" was seen.
The movie of the second work of the supervisor and
kankuro Kudo that keeps making the hot seller from
the drama is comedy by which woman and
fellow Punkrock band who works for the recording label
accomplish a nationwide tour.
I cannot help laughing.

NEO BAROQUE

"Neo Baroque" due to the world recession.
It featured it more extremely, and colorfully in magazine "VOGUE".
It was the radical one that the edge was effective
though the baroque was a style of the art and
the culture that spread from the 16th end of
the century to the 18th century to each country
of Europe by contraries.