TREND

FOREVER21 HARAJUKU BRANCH OPENING

The FOREVER21 Harajuku shop opened on April 29.
Harajuku finally became the fierce battle district
of fast fasshon of casual.
It is only a brand with a good "Uniqlo" of Japan,
"H&M" of Sweden, "ZARA" of Spain, "TOPSHOP" of Britain,
and "GAP" and vigour in the United States.

CONSERVATIVE STYLE

The person garbage was discovered when all over
turning round the fashion building the other day.
It overflows with female office worker and a young woman.
It has concentrated though the shop that treats a sexy dress
and the shop that treats an elegant dress are sparse only there.
Only the conservative woman there.

VIVID WOMEN

Young person's subculture is very interesting
though New York images the working smart woman
like career woman.
Fashion magazine "NYLON" started in New York
is supported to not only the person of
the fashion system but also musical people.
It is said that vivid women who uniquely have
the influence in surroundings will be made a target.

KIMONO EXHIBITION

"Kimono exhibition" has been held with Tokyo in kagurazaka.
The kimono that Ms.Akiko mikami of the graphic designer
handled has been exhibited.
It is Collaboration with "Kyoto machiya buson"
that the well-known company has managed
in the kimono wholesale store.
Ms.hirai of the kimono life stylist of
"Kyoto machiya buson" proposes life with
the kimono while holding the event and
the culture classroom, etc.

SHINJUKU MARUI

The main building of Shinjuku Marui opened renewedly.
One's twenties?"Lifestyle fashion" aiming at
a female office worker in her thirties is the main theme.
"3rd Place that follows the home and the office" is a concept.

SACHIO KAWASAKI

SACHIO KAWASAKI is a designer brand elected
the first "SHINMAI Creator's Project".
Designer's Mr.SACHIO KAWASAKI is a talented man
who graduates from
"University of the Arts London Central
Saint Martins College of Art and Design"
that is the distinguished family fashion school in Britain.

MEN'S LABEL「VKHUTES」OF AKIRA NAKA

"AKIRA NAKA" taking an active part with Japan Fashion Week
started up a men's brand. It smelled artistic in Russian of "VKhUTES".
That should be so,｢It queued up,
there was an art school named Vkhutemas in Russia in the 1920's,
and young artists seem to have taken an active part with Bauhaus in Germany.
It is a brand name made while imagining the school.
Mr. AKIRA NAKA says about the designer.

NEW BRAND OF REPTILES LEATHER

High-level bag brand "coto" that uses Reptiles Leather
is born from this autumn.
It is a unisex lineup.
When the man has it in casual Reich,
it falls and does the dandy though.

ELEGANT REAL CLOTHES

Shoes of the low-heeled shoes of the mule
of the ribbon use are very kawaii.
It is a pink tight skirt in a thin pink shopping bag.
A white, black, long stole is an accent.
Big earrings and the shoulder bag of Louis Vuitton are suited.
An elegant, real close is becoming popular.

FOREIGNER WHO PUT ON LOLITA CLOTHES

There was a woman of the foreigner
who had put on LOLITA CLOTHES like Snow White.
It is Sweet Lolita style as for either.
The passer-by's turning around,
too is in the fair skin, and Kawaii.
Caucasian whom dress suits.

MUSICIAN STYLE

The woman of the lock style dyed to white
and pink might be a genuine musician.
The thigh boot with the thickness bottom
that became popular in London in the 70's is called London boots.
When red boots is seen, movie "Kinky Boots" is recalled.

PET WEAR

A lot of people were paying attention to the woman
who took a lovely puppy to the little bear way and
was strolling in the Main Street.
Friend's wife says that she will make the hand pet wear.
It is said that it sells by the free market etc.
because there are not so many handmade, pet clothes.
It is made in Japan.

THE 80'S FASHION

Shorts and tunic become popular.
The white of cotton becomes popular.
The 80 's fashion in about the 1980's becomes popular.
Shoes change from boots into pumps and flat shoes,
and it has become [kawaii] clothes natural.

MEN'S COMBINATION EXHIBITION "JOURNEY"

It went to "JOURNEY". The business strategy of the brand
of "gene par YUKIO MISHIBA" that Mr. YUKIO MISHIBA
that it was a textile designer made is unique.

2009AW COLLECTION ZECHIA

2009AW collection of "Zechia" was done in the image
like the gym in the high school in the country town
in the United States of good old days.
The story was introduced to release , saying that
"Four beautiful sisters named Theresa, Natasha, Melissa,
and Summer lived in the Hewitt person
in United States Michigan state".

BEAUTIFUL WOMAN SISTERS DESIGNER'S BRAND

It is said that brand "Sua" that proposed
the wardrobe of turning on and turning off
in the girls' life of every day while drifting
the resort sense in 2008 was started up.
It is beautiful woman sisters' designer units.
It is a very cheerful, as well as commodity happy designer.

FASHIONABLE MOTHER

Will children who take the stroller be happy with
Fashionable mother?Suddenly, it thinks of such a thing.
Bringing up a child is very serious.
Mother becomes a center, and time when the man can
participate is a little by all means.
There is no mechanism of the society for bringing up a child.

SPORTY ELEGANCE

Sporty and woman of elegant atmosphere.
It is a tailor jacket in the big belt,
tights of the patterned cloth and the mini tight skirt
of denim the sneaker.
It is a bag of the ton in the stole , sunglasses and bag.
Fresh time of early summer.

NEW EMPLOYEE'S TYPE

The Japan Productivity Center announced new employee 's type.
It was "Eco-bag type" this year.
The reason "The concern tends to be strong in ecology,
to dislike uselessness by economy,
and it to be good-mannered.
When using it, it is necessary to expand it greatly
though it was small and is straightened and convenient.

THE TREND

The trend only is not early the magazine and media,
and might begin to move without permission.
The skirt and the dress of a high waist
become popular big belts.
Flat shoes and the ballet slipper become popular shoes.

ADVERTISING CAMPAIGN FOR DIESEL

The character is written in woman's face.
I hear that it is an advertising campaign for
DIESEL with which a mystery and dark surrealisme are filled.
The art movement that aims at man's complete liberating
is called surrealisme by expressing
an illogical subconsciousness field such as dreams
and the fantasies.

UNIT OF MEN'S BRAND

Three people of the birth gather in the 1980's and the exhibition of men's wear is held. "halluci" that proposes the Tokyo mode is a brand of a setup sense and an official faction. "TOXICA" to which an intermediate new genre not official even if it is casual either is progressed is a brand that treats the leather jacket and the jersey etc. of the outside wear sense.

WIND OF BRAZIL

Ready Steady Go!Drinking Mr.Gotouda is a pioneer
who turns round all over the world and introduces
a unique new brand to Japan.
He introduced Ms.Ana Clara Veiga Ohaga of the model.
She is a businessman who is importing doing the brand
of Brazil in the company named Guara.

AIM AT THE STREET

It is said that Tokyo is Mecca of the trend on the streets.
All over the world pays attention to the fashion of
consumers of high sensitivity　as much as the specialist.
The street in Tokyo is a paradise for the person related to marketing.
The trend changes by no understanding what happening.

FOR MOTHERS ANDDAUGHTERS

Mother and daughter happily sees the spectacle of shopping
when becoming a spring vacation.
The style and coordination not to feel
the age difference stand out.
The appearance of mother who put on a pink knit and
a short coat looks with the daughter who put
on the dress of the saxe blue of the topcoat
like the friend like cropped pants.

MODE & BUDDHISM

There is a religious mendicancy in the training of the Buddhism.
It is training that begs minimum food etc. necessary for life.
There is mendicant in big city (Ginza etc..).
Yellow of the surplice is Buddhism color.
The mysterious world extends though
there is no relation of Mode and mendicant.

WBRAND WITH BOY CHARACTER "SISE"

It went to the exhibition of brand "sise"
with the boy character that seemed to appear
in junior high school student's student yearbook.
It was done in the gallery in a still residential
area in Omotesando.
Seisin Matsui of the designer who acquired
the experience take charge of clothes of
the stage and the movie always pursues a slim style.

WHITE VOL.3

Combination exhibition "white vol.3" of
the Fashion Magazine sponsoring is held.
It is said that it will open it to the public
to a general customer on the fourth.
Mr. Yamamoto, designer of "oneflower" says
that he or she will make a dye and one
antique material from use handmade work.

SHIBUYA STYLE

It is happy at the spring vacation.
The intersection is photograph copy exactly
photogenic in front of Shibuya station.
109 and the park street concentrate on
the Shibuya spot that suffers an invasion of
tourists around around the station.

UNIT BOOM

Siters unit of Musician Kumi Koda and misono
held the sale commemoration surprise event of
first collaboration tune of first "It 'S all Love" in Shinjuku.
Recently, it seems to value collaboration and
unit in unit boom with the unpredictable quality.