TREND

SPORTS AND MUSIC

Collaboration project "RIP STRIPES" with RIP SLYME
of Adidas and the HIP HOP group is campaigned for.
New series "FIVE-TWO 3" that commemorates
the 60th birth anniversary is said that the history of
Adidas is carved, and five models to the street of
the foot wear and two models of apparel have improved
from the court in the line.
Three is "Three Stripes. " of three line.

SHIBUYA STYLE REVIVAL

T-shirt of the neon color shines in the town of the evening.
The neon color matches to the tan skin.
Changing the shoelace by two colors and
sweeping are subcultures now.
I am glad for a reggae and passionate style
to have returned to Shibuya.
An energetic, bright, healthy beauty is the current trend.
Is it a Shibuya style revival?

JOG AND RUNNING

It is estimated that the people who run in
the full length marathon are 100,000 people or more.
As for both jogs and running, the number of
men and women has increased around one's twenties.
Fashionable increases to running wear.
I think that there may be the TV station where
full marason is neatly planned in the runner market
that is professional and changed to
the semi-professional by you.

CHARM OF ZECHIA HEARTY

It obstructed it to the 2010 pre spring summer collection of zechia.
The character that had to be called compiled of
the eco-activity including the recycling
that had been done since 1998 was born.
It is a birth of "zechia hearty".
It is said that T-shirt where the extermination animal
using the recycling cotton of the ECO material is
printed will contribute a part of sales to the protection group.

SELECT SHOP IN CASUAL HOME LA

"KITSON" The second shop opens to "la foret Harajuku" 1F.
I think that it becomes a companion in
the road shop finally in full scale.
There are a lot of peculiar colorings and a cute,
sexy items of casual LA that shines under the sun brilliant.
There is brightness that pop pops in the 80's.

BEGINNER'S CAMP

It participated in Coleman's camp "ecHo project 09".
Not only families but also beginners such as young couples
and woman participated a lot.
It is possible to participate if it at least prepares it
because rentals of tools such as tents and chairs can
be done of course.

SUMMER OF SPECIAL SCHOOL

The event caused by the special school "Mode festival 2009"
was held with the club of Yokohama.
The Yokohama opening a port was held by the theme
"Black ship dream" commemorating 150 years as
for current student's fashion show.
Was it a privilege of youth or it rose.

POOR LOOK

It is a woman like the fashion of layered look
in the blouse of the design like the raffle
from whom the cardigan is worn to rough,
and the flare swept enough soft skirt.
It looks like the style when said "Poor Look"
in the first half of the 1980's.

WORKING WEAR

The person who put on the work shirt that puts up
the badge to the chest and the sleeve and
the shirt of the boy scouts is seen.
The working wear such as an old, good uniforms of
the delivery member of the Coca-Cola in the United States
and clothes of the pump jockey is reviewed.
It boasts and there is a charm of
a high blue-collar worker generation.

HEAD DRESS

The one like katyusya with the ribbon is called Head dress.
Ring hair accessories are the hippie do styles and are kawaii.
I think that it returns to old times of about the 1970's.

LONG DRESS BECAME POPULAR

There seemed to have been a lot of women
who were unbearably anxious about the skirt
this summer when Long dress became popular.
There is no freedom of the mini height such as
the dress, shorts, and miniskirts.
In the long dress, accessories that stand out fit
the whole such as sandals, bangles, and large earrings and bags.
The balance of the dress and small articles
seems to have been the points.

OASIS EXISTENCE

It equips with mist shower in front of Shibuya Parco.
It is oasis existence of the people who are walking
in the intense heat.
It heals it to Kokoro though the advertisement of
Ms.Eri Fukatsu starring movie "Girl telling" is
held concurrently.
The person was felt that he or she was impressed
in consumption and the place in which
it did not connect directly strongly.

IT IS COCO CHANEL ON THE BIRTHDAY TODAY.

It was born on August 19, 1883 in the hospital
in French southwest Auvergne area Saumur in Gabriel Bonheur Chanel.
In Chanel that was called Coco of the pet name,
it is a birthday today.
Chanel that returned to Paris of 1954 after 15 blank years
at the fashion industry is enthusiastically
accepted in the United States
where the women's lib movement starts at the difficult end.
It is a woman of strong luck.

WOMEN AT THE SHOWA ERA

Women at the Showa era might fill grace surely elegantly,
overflow, not root out the smile, and be modest alive.
It enjoyed shopping in Ginza,
the movie and the play were appreciated,
and it passed the time away with the cafe
and the parfait sometimes. There is such an image.

ELEGANT MARIKO KOHGA

Mariko Kohga is very few brands to
which elegance from of old is kept.
The court had been exhibited the luxury
of a certain sheep leather as Fox was in.
Moreover, the fringe etc. of the leopard print of
the embroidery cloth manufacturer in haute couture
orders' such as Chanel Switzerland reach the work of art.

ROYAL CHIE THAT DEVELOPS NEW GENRE

It obstructed it to the exhibition of famous "Royal Chie"
by the fur and Farr whom Mr. Singer Ms. Kumi Koda
and actress & model Ms. Krina had worn.
It was impressed by the appearance to develop a new genre
like the best etc. of the race knitting of summer Far.
It is positive in new because overseas life is long. Moreover,
it makes efforts to the charity.

SHIBUYA UNDERGROUND SHOPPING ROAD

There is "Shibuya underground shopping center"
about the diagonal crosswalk in front of
Shibuya station under the soil.
The almost everyone passes by or it is likely not to mind.
Goods in stock that the miscellaneous goods etc.
of surroundings are a lot, and are convenient are done.

VARIOUS STYLES

It comes from various the provinces in various styles
when summer vacation becomes middle, too.
It was in a white sneaker and in knee-socks of
the gray of nylon, there was a girl of
the miniskirt with the volume like the tutu.
A transparent bag with the ribbon reflected freshly.

REALLY WINTER CLOTHING IN AUTUMN

In the shop of a high-end upscale brand name,
it became time when winter clothing queued up
in full scale in autumn.
The dress and the shirt etc. of glances of the people of
the street clinging of a gay print of red of "Gucci"
and the black were previously displayed.
It is at the off season of now, the midsummer,
and the winter of autumn.

DESIGN THAT IMAGES AFRICAA

"Tribal" that is trend theme of summer of spring.
It is a design that images Africa in the meanings such as
"It is racial", "Race", and "Tribe".
I think beginning finally put it on at the midsummer.
The tile of feminine and the girly.
Unexpectedly was a lot of this summer that was.

KNIT DESIGNER Yoko TAKADA

Ms. knit designer Yoko Takada of charismatic existence
of bamboo fiber.
At a famous department store in the whole country,
"RADIANCE" that is her brand is popular.
The thing doesn't suffice, and
it is said to an active woman of the first fashion show
in the Japanese in an Egyptian heating pad of having held it
that there are a lot of wildly enthusiastic fans in 1992 only
by instructing one's pupils with knitting school.

ATMOSPHERE WITH RETRO FEELING

The parasol is abundant the design.
Lovely shape like the steeple-crowned hat is had.
It is a woman of atmosphere with the retro feeling overall.
There is freshness even in feature,
the 60's, and the 70's in the 80's.
I feel happiness like the reappearance in the New trad age.

DOES DISPOSABLE : EVERY SEASON?

The bare top dress of irregular heme and western boots
with the Can Can cap.
It is styles of young women who represent
this summer including a big bag.
The celebrity magazine is good.
It is a main current that the woman
who is referring to the street snap puts
on the style of a lot of inside,
L.A, and NY that is as it is.

BECAUSE IT LIKES TO CHANGE

An overseas tourist might change the fashion of Tokyo.
Styles of men who come in succession by doing of
such a desire are the south seas resort moods that come to Hawaii.
Clothes change into humid sultriness, too.
According to circumstances,
it rushes into a without relation world to fashionable.

DESIGNER'S BRAND ORDER ASSOCIATION

"Designer's brand order association & sales association" is done.
It is an exhibition for a general customer of
the first designer's achieved with Collaboration of CFD and Parco.
CFD is COUNCIL OF FASHION DESIGNERS that started in 1985, TOKYO,
and the organization of "For designer by designer's designer".

SEPIA COLOR RETRO

There were people who were satisfied of dancing.
It mistakes it as being in front of
the jazz club of Soho in New York.
The appearance that was was impressed by
the skirt of the ethnical panel pattern
by sepia color retro.

AMERICAN TRADITIONAL

I feel the new trend that the safari mixed with the preppie.
The woman who wears an adventure item such as
the shirt dresses and the safari jackets is seen.
American trad. taste is done.

DELICACY LIKE LEOPARD

I hear, the theme of opaquing is "Seduction lock"
to image a powerful woman by voluptuous.
The number also of women as possible to be captivated
by a delicate body like
and enchanting pupil has decreased.
It is healthy and there overwhelmingly
a lot of kawaii women.
It is a dressed powerful image.

ROCK GIRL STYLE

Woman of lock style of whole body black.
One's feet looks gladiator like ankle boots collaborated with
select shop "Opening ceremony" and Ms. Chloe Sevigny.
It is over knee-socks that a sexy watermark
handle entered a sexy camisole dress.

INTENTION AND ROOM WEAR

The intention is advanced.
It's the trend of young person to spend relax at home.
They don't go out to the resort by the car,
either they doesn't go to the travel.
The young person is increasing rapidly like lifestyle.
It spends it due to the room wear and the inner wear.
There is no convenience store alone,
and it goes out straight to the town.
It doesn't resist spending a summertime casual wear
and an upper and lower jersey it.
Though it is when the dressing up level evolves.

LOLITA FASHION

Lolita Fashion is established. It is said that the hero
and Ms. Kyoko Fukada of movie "Kamikaze Girls" are these Lolita .
Ms. Kyoko Fukada's having made remarks,
"I am reborn of Marie Antoinette" looks
like a classic sense of chance Marie Antoinette of the casting.