TREND

Girls Award 2010 | JSA

The theme of Japan Swimsuit Association(JSA) in 2010 is "KIRAMEKI -color magic-".
It met goods it, and everyone the major bathing suit manufacturer
of the industry, an original concept was decided from
a state-of-the-art trend, and it proposed the bathing suit style
that shone particularly by the beach and the poolside
the origin of the concept "It wanted you to enjoy
the bathing suit more" and the Sweet girlie.

Girls Award 2010 | KAWAii SELECT by nissen

"Neo Marin" Nissen of the theme such as "Summer Flower" proposed
"I wanted to choose the style in feelings on casual, cuteness,
and the day of that cool" and it proposed the trend in the age
to the concept by a petit-price.
As for the dress and the skirt of the overflowing print,
a clean feeling made the runway happy as for the Zebra handle
and the floral print, etc.

Girls Award 2010 | FREE'S MART

As for 'FREE'S MART' that proposed a sexy, casual style
a little, the dress, the tunic, and outer that printed
the floral print in the south stood out in girly
that imaged the lifestyle of an American west coast.
The appearance that the model who with the balloon
and the sunflower walks in the runway is
like feelings that exist on the beach.

Girls Award 2010 | Goa

[Origin of the bohemian] was announced in the theme
and print T-shirt and the Indian of a turquoise necklace
announced the scarf that prepared and used the print ground
such as , hippie and the marble handles, the dress,
and combinations, etc. to wanting do "goa".
The bracelet was colorful and impressive.
Only in the brand to consider the nomad,
it is a charm that there are a lot of dresses
with a sense of existence though it is natural.

Girls Award 2010 | YUPENDI

The symbol of "yupendi" to which Ms. Natsumi Kuroki
does produce is a shuttlecock.
How is it happy "to wear Yupendi and it gets on the pegasus
from the earth to the earth"
if it is possible to travel?
The head dress of the feather is tops of the bare shoulder.
[kawaii] (cuteness) in the camisole dress of shorts,
the maxi dress of the skirt race, and the dungaree.

Girls Award 2010 CAPESMILE

It doesn't stay only fashionably, and the brand of the select shop
that produces woman's lifestyle wonderfully "capesmile".
I hear that capesmile is coinage "The meaning named cape was put with smile".
A variegated, abundant developments such as the skirt,
the dress, and the combinations of the print handle were shown.
There was an effect to which the gradation and border, etc. were remarkable.

Girls Award 2010 ARMANI EXCHANGE

"ARMANI EXCHANGE" of the New York birth that develops
the relaxation casual with "UTOPIA" as the theme is a tank top
of the print with the design and the luster feeling
that a top bra and the camisole mixed, and a skirt like the batik handle.
Sharpness like cutlery was expressed by bold cutting
like the all-in-one of denim and the set of shorts
and Blouse of sleeve none.

Girls Award 2010

"Girls Award 2010" of the integrated girls event that expressed shape
that "United of the fashion and music" is new was done in
the first gym in National Yoyogi Gymnasium.
Fashion & music event of a Japanese maximum level is XIAH JUNSU
that performed an aggressive dance.
The shout of joy and the yell of being about to crack from the spectator
if Ms.Erika Sawajiri to perform the song and the dance sexily
captivation appeared went up.

TRENCH COAT

There was a woman who wore trench coat of the trend of spring.
One of the court of an indispensable items for the rainy season measures.
Long height and the half height are also alive and well
though short height was paid attention.
Especially, it is an iron plate item of the woman of the career system.
The sense like a brave man is liked. Item in which intellect
and wild are held concurrently and equipped.

STUDS IS SHARP

The item that uses studs has increased.
It not only collars about the former setting up and
the jacket of the cardigan but also it is used by all items
with the bag, shoes, and Barthes.
It feels it as the Studs of lockers' standard studs
and frogs receives citizenship.
The metal is sharp.

LITTLE RED RIDING HOOD STYLE

Girls of "Little Red Riding Hood style" that is completely
covered of food from head. The book is seen,
and it walks while seeing the screen of the cellular phone.
The appearance that young people in New York are putting
on food from the head has been seen before.
I did not think that there was a protection against
the cold element, too and I became popular too much.
New was felt in the appearance to wear the parka of
the Zip improvement, and was this room wear sense was trowed.

THE POWER OF THE LEG FASHION

Stockings and leggings from handle development
like the floral print, the stripe, and the check, etc.
and the feminine one to the pop one that develop by the taste.
The power of the leg fashion that evolves with the dress doesn't stop.
There is not only beauty leg but also a woman's heart
that becomes more original more sexily.

THE WORKING WEAR

Overalls on the pair of trousers with as labor wear and
work wear of the working wear contain a lot of functionalities.
It is developed from a variety of work wear brands such
as Dickies, BEN DAVIS, and RED KAP including Carhartt.
It is popular the size done in a relaxed manner
as the man and woman comfortably.

DENIM SHORTS

Stockings and trenca are swept, and it decides it
to the mule and pumps by shorts of denim in popular.
The jacket and bustier, etc. are combined,
and it fights in an adult sexy route.
Making denim short is advanced by such feeling.
Trend that changes from girlie to sexily and elegance.
The style of an adult sense is paid to attention.

SABRINA PANTS

A fit slim silk hat are said Sabrina Pants from the waist to the ankle.
Recently, the nature that goes up to height for about six minutes is done, too.
To begin with, it is said that this name was given from wearing
of Audrey Hepburn by movie 'Sabrina'.
Similarly, it is said that calypso pants became popular, too.
It is said that here was named from the album 'Calypso daughter'
of singer Ms. Michiko Hamanura of the sexily girl in Japan.
It is a story in the all 1950's.

BARNEY'S NEW YORK AND LIBERTY

"barney's new york" is feature [shiteiru] as for liberty.
Original items using the liberty print are collected and it sells it.
It is a venerable brand of still using and making up traditional
prints such as "Ianthe" that is the liberty handle at the beginning
of the 1900's that founder's Arthur Liberty invented as for liberty
and "Hera" of peacock's quill in 1876.

POPULAR TRENCA AMONG ADULT WOMAN

The leggings type and socks that are hung on the part of
the arch that doesn't include the part of the tiptoe
and heel and worn are called "trenca".
It seems to be very popular among an adult woman who puts on pumps.
A beautiful leg that shows the leg to be long compared
with leggings without cutting is effective.
Moreover, permeabilities are better than tights and stockings.

JIYUGAOKA IN TOKYO

The charm of town where it wants to live and "Jiyuugaoka" is
in the point to do bringing up a child that feeling of
luxury intersects with the geniality and humanity easily.
It is one of the charms that there are a lot of road shops,
and the road is narrow. It has a popular face such as the backs
of the alley where the multi-tenant building and the restaurant
of the name "Jiyuugaoka department store" are tightly blocked.
On the other hand, it has the face of the refined fashionable
town such as Jiyuugaoka sweets Forrest, the Maple farm, and the LA VITA.

ROXY OF YUKINA KINOSHITA PRODUCTION OF 100 MILLION YEN IN TOTAL'DIAMOND T-SHIRT'

For entire by love beach culture and active lifestyle woman
Model Ms.Yukina Kinosita that does promotion of brand "ROXY".
The symposium of ROXY by which she had done produce
'Diamond T-shirt' was held at the Harajuku branch.
It is said that one limited T-shirt is 100 million yen
in total in the world where 20 diamonds were treated
in commemoration of the 20th brand birth anniversary.
The strict management that was able to be watched
inside was announced by the security guard.

COORDINATION 0F BRAND PROPOSES

TIE & DYE and shadeing off dye of monotone of minimal, stoic image.
It is tailored ahead, and food and previous surprise and
the design to which the white gray does the reversing reversal
back in the black surprises it back 'lessthan*'.
Reversible, 2way, and the back are dropped to the street style
though the table is a design in the table with the back and
both unpredictable qualities, and men's ladies' balances are also good.
It is an impression that is the trend feeling, and refined with a jerk.

COORDINATION 0F BRAND PROPOSES

Shoes of Rocking Horse suit the girl of the maxi
dress of Vivienne Westwood.
Sandals suit the girl of the maxi dress of the beach resort wear.
The image and the styling change depending on the brand.
The person who has the celebrity and the celebrity
who aims might be able to be easily coordinate unexpectedly.

DOES BAGGY PANTS START A BOOM?

Baggy pants is seen with the magazine. Do you start a boom really?
It is jeans of the buggy in the platform sandals.
The girl who had put on the minimum jacket of short height
dashingly walked to the long-sleeved T-shirt of marine border
while holding the tote bag small sideward.
It is as trendy as the girl in New York.

BORDER TUNIC OF TANK TOP

The number of girls who wear the tunic of the tank top
in border has increased.
Mule sandals are swept, and kawaii(cute) turns over and
is coordinate to leggings of the solid color and the race.
The skirt is tiered, the balloon, and there is a change in the detail.
It was made to feel admiration when there was tramping of
the loveliness doubling as accessories and the chou chou
of the star type were used like the wristband, too.

RIBBON HEAD DRESS

The ribbon that dashes out from top of the head is cute(kawaii).
The head dress of the ribbon knot quietly becomes popular.
It is said that it is the beginning that Lady GaGa put
on the big ribbon and katyusha.
On the other hand, the hair accessories of big ribon that
is the trademark of former morning daughter's
Ms.Nozomi Tsuji seem also to have the influence.

COMBINAISON AND ROOM WEAR AND ONEMILE WEAR

I hear that "nestinf gal" is proliferating.
There are a lot of women who wear the dress of the dishabille
sense to which the top and bottom like combinations and
the all-in-one, etc. unites into one.
The design of long pants is worn centering on the flower
handle aloof from worry most, that is,".
It seems not to go shopping for a moment
in the one mile in the vicinity either.

BOHEMIAN AND GRUNGY

The style that uses the overflowing material is popular among
a natural feeling of the bohemian and grungy, etc.
The number of girls who put on the tunic and the dress of
the straight silhouette ..flat shoes.. has increased.
It is common that the image where it travels for freedom
does though there is too no dirtiness like old times.

NEO GIERLIE LOOK

It compares only though past girl clothes and Lolita pile up
decorative items of the ruffle, the race, and the floral print, etc. ,
and the tone becomes a beautiful combination as for the neo-girlie look.
Pink and purple, etc. are united in the combination solid color.
Freshness is a feature. It looks like an Alpha blogger in
his teens who is the appearance in foreign countries.

THE TAILORED JACKET INCREASES

The woman who wears the tailored jacket increases rapidly.
Tailored is a soft way to call the women's wear though jackets
about the tailor housemaid specification made
from the tailor of the men's wear.
The feature because of the tailoring collar that is,
and was steady of the feature in the collar is not
that the type collapses.
There is a tight image.

SLIGHT RELATION BETWEEN PUMPS AND SOCKS

Putting on usual, short socks to pumps seems to become
the following trend. In pumps,
it is usual to put on Panty hose and leggings, etc.
The one not usual is interest of the fashion.
Incidently, the collection had some brands that
appeared putting on short socks in the winter of the autumn of 2010.
It is in a feminine dress of Lace and pumps also
have the unpredictable quality.

Feminine and Masculine

The fashion that easiness ..seeming the woman it is emphasized is called Feminine.
It is called Masculine that do the man, and it is manly oppositely.
It seems to be an adult woman in a hard men's item such as denim jacket
and the work boots and coordinations though
it is a feminine item that might become a girlie
too much more and it becomes it.
Though it is only class person's after elegant item
such as the chain bags is added Coordination.

"MAXI" LENGTH BECOME POPULAR

The dress and the skirt of "Maxi" length become popular following last year.
In the inside, there is a woman who wears the dress of full-length
to which the skirt is dragged, too.
It might be too long in the balance with the height.
Is it a shortcut to dressing up to select the handle
after all though the dress also has various designs
like the camisole and the off shoulder, etc. or is ..