TREND

FOREVER21 THAT INTRODUCES YOUTH CULTURE AND LIFESTYLE OF LOS ANGELES

One month passed after the FOREVER21 Shinjuku shop of
the casual fashion chain of the LA departure had opened.
The number also of women who have a yellow shop bag has increased.
The point that above all imports not only the pursuit of
cheapness but also the youth culture and the lifestyle
of Los Angeles is strong.
Do gals who fully bathed in the positive of the sun bury
and carry out the town?

COLORFUL FLORAL PRINT AND DESIGN OF ARRANGEMENT OF COLOR

A colorful floral print and the design of the arrangement of
color have increased.
It seems to request beauty like the oasis from the desert in the city.
When the image of South Africa where the World Cup is held is seen,
it is enchanted to a vive color.
It is beautiful of harmony, and I feel strength of the exception.
The solicitation to the sense of color and the beauty cultivated
in severe natural environment seems to be different.

THE FASHION : ENERGETICALLY BY RETRO & RENAISSANCE.

In an overseas girl who decided like a popular blogger
and the Sabrina pants, there were fashionable girls
who had put on running of border and T-shirt of a short round-neck.
It is a style in the 70's somewhere with the retro feeling.
It is called Renaissance to revive, and to reproduce.
It seems to come at the time of the Renaissance of the fashion.

THEY ARE ADULTS OF THE PUMPS APPEARANCE IN THE MINISKIRT.

An adult woman of the pumps appearance is seen the miniskirt.
It is height by there is a volume feeling and is a degree also in the short.
Moreover, it is a bare foot.
As if, it is a bold style like the high school student.
Women's jeans and making the denim fashion casual start facing the end.
What on earth does the mini bottom making in that situation mean?

THE BORDER DRESS IS BEAUTIFUL.

The appearance to wear the dress of a white and
navy blue border is seen.
The design is a worth mini-dress that was the maxi.
Because both pumps with the sneaker of the high cutting
and the ribbon are suited, too it is mysterious.
Shorts of the skirt race and the coordinated appearance
are indeed fashionable.

THE DESIGN OF THE OFF SHOULDER IS POPULAR

The design of the off shoulder is popular.
It puts on running and the camisole below.
The color of rather strong comees up
in a transparent material.
The detail such as dolman sleeves and French sleeves
is also absorbed.
Because the collarbone and the shoulder are seen by chance,
it is very sexy.
The breast puts on dropping the shoulder has
surfaced as a convenient item aiming at the midsummer.

BEAUTY LEGS PURSUIT SUCH AS CRASH LEGGINGS OF CELEBRITY STYLE

The culture to show the crash leggings and the entered leg
such as stockings of the celebrity style by the evolution
of the leg fashion has been born.
The leg fashion seems cool it to become colorful more and
more by increasing the part where the skin is exposed because
of the fashion of Mini length though it doesn't know
ergonomically please though it is a doubt whether become it.

CELEBRITY WOMAN IS INCREASING RAPIDLY ABOUT MODE FEELING

Shorts and the micro miniskirt of denim are swept, and
celebrity women are increasing rapidly to the boots sandals becoming it.
It takes care with leggings and the design like the mix
of the patterned cloth and the solid color etc.
There are a lot of designs that greatly open the breast
with big sunglasses and the round-neck and put it on.
The number of women of Rock Girls and the Lady GaGa
becoming it style of enough mode feeling has increased.

ENJOYS RAINING IN RAIN GOODS

It enjoys raining, and it shops for the umbrella, the dress,
and the bag of the [kawaii] handle having it.
It passes the time away gracefully and lovelily.
Women were walking in the town with sandals and rain boots
like enjoying the melancholy time.
Rain at this time brings natural the blessing.
Even if rain is disliked because man becomes function
priority very, nature needs rain.

Girls Award 2010 | MERCURYDUO

MERCURYDUO that proposes lifestyle of woman who spends Vacation
in guesthouse along California beach.
T-shirt of the one shoulder. shorts of the floral print print
such as maxiskirts and wallpapers the American retro that elegance
images the womanThe hair scarf etc. are fresh in the psychedelic tunic.

Girls Award 2010 | MURUA

Mysterious beautiful woman who embodies power &SEXY Style.
It is strong and MURUA that makes super-cool, sexy dream woman
"Killer Mode Lady" who has power to captivate
the one delicately seen a theme.
It captivates a top bra that rolls the mini tight skirt
and the cloth of jacquard in the tank top and the gladiator
sandals that open the hole in the shoulder.

Girls Award 2010 | EMODA

It companions and it town shops while handling a severe lesson
of every day on the weekend. And, it is EMODA at night
to have drawn the story in the leading part as for one girl
who aimed at the prima ballerina who drew out to the club.
The image that pants of a high waist and halterneck Tops
is novel was given. It is proof that combines a color,
a handle, and a different material with a monochrome outlook
on the world, and proposes the styling with womanly to strength.

Girls Award 2010 | Laguna moon

It proposed Cotton lace and the bead tape and it proposed "French, marine
& bohemian" mixing a little salty vintage feeling
with the accent "Laguna moon".
Transparent material luster,Gritter denim shorts,broken denim,
software mix,new material , coordination express spectator surprise.

Girls Award 2010 | dazzlin

It is dazzlin that mainly proposes that the girlie relaxation
style of a grungy feeling in layered and the material
that does the spice by centering on the Per color as for
a flower handle chiffon dress and a delicate vintage dress.
It was expressed that it seemed to be vintage everywhere as
the dress etc. of the check to which a sweet vintage sense
was shown by the camisole wampee of the floral print,
the coordination of shorts, shirring, and the soccer material, etc.

Girls Award 2010 | Allamanda

Allamanda that proposes night when sexy is felt
a little resort style and lovelily seeming sweet
it and cute girl jumping style.
A variegated design such as dresses with a white off shoulder
of the mini height and a little sexy Body conscious dresses
was developed reversely to the long dress of the print
handle and the maxi dress.

Girls Award 2010 | Apuweiser-riche

Apuweiser-riche that adds techniques of ruffle and tuck, etc.
to elegance item with Romantic Ladies & Girly Marine
as theme and proposes cute, feminine design who seems to be girl.
A neat woman was made to feel it only by a simple, rich style.

Girls Award 2010 | Joias

Joias that moves various ground, and proposes coordination
that mixes taste and situation that touches like NOMAD
that has coexisted with nature in daily life.
The dress who seemed to be the nomad such as the combinations
of ruffle use for denim and the camisole dresses
that had used a natural material appeared.

Girls Award 2010 | LAISSE PASSE

LAISSE PASSE that proposes graceful style where nostalgia
drifts somehow by taking delicacy only of haute couture
against the background of couture fashion
from the 1900's to the 1940's.
It seems to have tasted the real pleasure of
the couture with which the vintage feeling overflowed
with young women.

Girls Award 2010 | L'EST ROSE

It is proposed L'EST ROSE that adds gay of the flower print,
and used a colorful shade and the handle decorative as
for the Morocco style.
A girlie adult who piles up girl feelingsA soft,
nostalgic, feminine taste is alive and well.
The print handle of the Morocco style is attractive.

Girls Award 2010 | AEON Yukata Magic/Mizugi Magic

The yukata and the bathing suit campaign of the ion are
"Magic that shines the girl of Magic = summer. "
It is possible to become me who wanted to become as having hung to magic.
They were made to suit one's mood, and the felt-tipped marker
was put from the wish of wanting you to become glossy sweetly,
lovelily, and coolly at times.
The bikini like the adult of a blue, white bikini, the bikini
of a tropical yellow, brown hibiscus motif, and monotone etc.
were announced.

Girls Award 2010 | Decious

The real close for which the woman yearns is expressed,
and the brand of a cool, rich casual mode that produces
a day of the woman of a day "Decious".
As for the design based on the black, the border pattern,
the abstract painting, and tie-dyeing, etc. include many things.
A rich, elegant atmosphere was caused by the design
to consider an adult woman.

Girls Award 2010 | C.C.CROSS

It is gorgeous based on the story of GOLD RUSH and a cool
item Brand "C.C.CROSS" of Tyre and happy Detail lightness that proposes the styling by recognizing seeming a woman
it combining original again detail .
It was plenty like bear top dress etc. of the maxi dress
of the combinations of the camisole dress and the floral
print and the waffle use and the skirt laces.

Girls Award 2010 | navy natural

It was particular about the material such as tops and lacy total
decorative prints and the patchworks with the transparent feeling.
It is proposed brand"navy natural" as for girly and resort style.
The cork sandals matched to a long dress of the suspender pants,
the balloon skirt, and the patchwork.

Girls Award 2010 | scatty

The moment when items who had stuck to the loveliness
120% of scatty of the room wear bran were born was seen.
Scatty that debuts with GIRLS AWARD 2010 is an image
like the high school girl who has shyness somewhere.
Models who put on camisole and camisole dress where innocence remains.

Girls Award 2010 | CECIL McBEE

CECIL McBEE that proposes wide luxury & resort style
from military MIX to Morocco system.
It is cute, and an authority brand of the real close fashion
that woman's many sides is expressible by each scene
in elegance curvaceously at a certain time.
It is CECIL McBEE to [kawaii] and to search and not
to separate the bottom of the mind of the woman
who is gripping it though it is glamorous.

Girls Award 2010 | BEAMS

BEAMS made the stage where the second bounce "Sex and the City 2"
of the movie had been insupaiaed.
A fashion, sexy, an exciting adult woman was freely expressed.
Even as for noteworthy resort look, an item like the movie
in season is plenty.
The fashionista was charmed, and coordination that
seemed to be BEAMS where individuality overflowed
overflowed in the reality feeling as well as the movie.

Girls Award 2010 | Crystal Ball X VA VENDOME AOYAMA

Cute and pop graphic with which the play mind overflows
is dropped to the textile, and collaboration of "VA VENDOME AOYAMA"
that debuted as a younger sister brand of brand "Crystal Ball"
and VENDOME AOYAMA that proposes the beach resort in the spring of 2010.
Jewelry shone in a basic, simple design.

Girls Award 2010 | JOCKEY

"SIMPLE & COMFORT" was announced and brand "JOCKEY" to always
pursue INNOVATION of the counterplan at that time announced
the item that used the ecology material of touch like silk
softly lightly to the concept.
It was felt that the dress, shoes, and the hat etc.
of an energetic, cheerful sportswear sense such as shorts,
leggings, and miniskirts were fresh.

Girls Award 2010 | JAGURA

Ostentatious luxury was exaggerated, and the item of a sexy,
chic lock taste that put out the luster feelings
such as the satin and Studs developed with coordination
brand "JAGURA" that made an American lock an inspiration
while there were a lot of items such as dresses of
a high waist of the mix handle of print T-shirt of a gay,
psychedelic handle, shorts, the flower, and the fruit
with which the south feeling overflowed, too.

Marie who worked on design of brand of �gDiDi via ROSSO"

Model & TV talent and Ms.Marie that worked on the design of
the brand "DiDi via ROSSO" held the symposium.
The trend and the design announced the shirt of the silhouette
of mens like and laced combinations.
The interview was answered , saying that
"It stuck to the details such as materials and
pockets because of a simple design".